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Ecommerce Marketing Tip: Filter Customer Feedbacks?
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<strong>Pros</strong>: You will gain more trust.<br />
<strong>Cons</strong>: You cannot control IDIOTS from destroying your reputation. <br />
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In business, it's a mistake to allow people to use their mouths recklessly. But, has anyone actually held control over<em> what's-his-name</em> is going to say? This is why viral marketing is surprisingly very successful. It spreads like wildfire and creates consequences far beyond what the ecommerce merchant can imagine. <br />
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But, a lot of ecommerce marketing specialists such as <strong>Michelle Greer </strong>(<em><strong>Volusion Inc.</strong></em>) admit that if merchants take control over feedbacks, when people learn about it, they are likely to lose customer trust. Readers don't go to Amazon book review section to learn solely how excellent Harry Potter books are. They eventually learn different opinions and that not all are impressed with <strong>J.K. Rowling</strong>. Unfortunately, merchants are always at the mercy of their customers. And yes, there are actually idiots out there who will say anything they want, whether their comments made sense or not. <br />
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This won't ever mean that you should let go. Focus your ecommerce marketing efforts on creating great products or services instead. If an idiot starts badmouthing you, you have nothing to fear knowing the rest of your customers will refute those claims. <br />
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If you play a good game, word will spread and who knows what's in store for you?<br />
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“It takes 20 years to build a reputation and five minutes to ruin it..."</strong></em><br />
Warren Buffett <br />
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