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ECOMMERCE SOLUTION 5: PRE-SELLING ON IMPULSE

<p style="margin-bottom: 0in"><font color="#000000"><font face="Verdana, sans-serif"><font size="2">The true measure of a salesman is illustrated in this little anecdote I would share. I was approached by a couple of sales people one time. None of them showed any sign of being aggressive, but when one guy started talking, I found caught myself off guard. Not that I was being defensive, but then you could compare me to an Internet shopper who browses products from ecommerce store to ecommerce store without a real goal as to what I will buy. </font></font></font> </p> <p style="margin-bottom: 0in"><br /> </p> <p style="margin-bottom: 0in"><font color="#000000"><font face="Verdana, sans-serif"><font size="2">Now when a salesman hits the right chord, you can tell you are hooked. He sold me a privilege discount card to a popular bar in town. He said the offer was limited and the cost of the card was way too cheap if I would visit the bar from then on until a year later at least once a month. I thought it was a real bargain. In reality though, I didn&#39;t even need that card since I rarely go to bars or clubs. </font></font></font> </p> <p style="margin-bottom: 0in"><br /> </p> <p style="margin-bottom: 0in"><font color="#000000"><font face="Verdana, sans-serif"><font size="2">An ecommerce store can learn from this sales tactic. It was so easy for him to sell the card to me, because he sensed I was a perfect target. I neither had a good or bad opinion of his product. All he did was ask me to buy on impulse. </font></font></font> </p> <p style="margin-bottom: 0in"><br /> </p> <p style="margin-bottom: 0in"><font color="#000000"><font face="Verdana, sans-serif"><font size="2">I told this same story to friends who operate their own ecommerce store and even pointed Macy&#39;s or Overstock as good exampled. Pre-selling is a salesman&#39;s gift. If you can persuade your unassuming visitors with an offer they can&#39;t resist right smack on their face, they will take the bait and increase your sales conversion.</font></font></font></p><p style="margin-bottom: 0in">&nbsp;</p>