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ECOMMERCE STRATEGY 13 - Be upfront with shipping costs
<div align="left">What makes an ecommerce web site like<strong> Amazon </strong>or <strong>eBay</strong> on top of the retailers list? Various reasons, of course. Probably one of the best though is that they are upfront with product information. All visitors really have to do if they want to buy is just surf the pages and read. They didn't have to contact Amazon to find out how much the shipping costs are for the products that they are interested to buy.<br /><br />Many outstanding ecommerce retailers even surpass what <strong>Amazon</strong>, <strong>eBay</strong> and <strong>Target.com</strong> can do. If you want to be ahead of the pack, simply let your customers see the product information in your ecommerce web site without asking them to register. Shipping costs play such a huge role in buying and selling online that if customers know how much they're gonna spend to get the products delivered to them, they will decide whether to buy or not buy.<br /><br />If you can make your customers' life easy when shopping at your ecommerce web site, then you have learned the foremost principle in selling online. Now whether you offer free, discounted, or non-discounted shipping, that is now up to you!<br /></div>