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ECOMMERCE STRATEGY 14 - Don't let your shopping cart suck!
<p> </p><p align="left">Online businesses often make the mistake of not telling customers that their shipping territory is limited only within the U.S.. You would have heard them curse in the middle of adding products on their ecommerce shopping cart when they learn that they cannot get what they want to buy if they live in Croatia, Singapore or the UK. It may not be the merchant's fault to not be able to ship products overseas, but it is definitely attributed to the merchant if he cannot inform customers right away about it. <br /><br /><u><strong>Your ecommerce shopping cart plays an indispensable role in telling customers everything they need to know before making a purchase.</strong></u> Amazon.com, despite being a stellar online retailing company, has also earned votes of no confidence because of its inefficient shopping cart. Amazon.com would tell you about one-click shopping but then you would have to go through several clicks before you reach the checkout line. Then only when you're at the checkout that it would tell you your product is out of stock or it cannot be shipped where you live.<br /><br />Now if you have put all the information your customers need on the ecommerce shopping cart, and they still abandon the cart halfway, it's time to track their behavior and make necessary changes. Shopping cart abandonment happens because of so many reasons. Can you identify yours? </p>