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ECOMMERCE WEB SITE DESIGN TIP 2 - Content is the Meat and Potatoes
<p>by Andy Drucker </p><p>Since we are dealing with website design, many merchants are likely to get blinded (no pun intended) by the ability of web design companies to provide attractive concepts for their ecommerce web site development. I say nothing can eat up your money faster before you actually make sales. <br /><br />Why? What's actually missing in the story? Content. Unless you're a company that sells digital images or archives art material online, putting design above content can harm your site. To focus on real effective ecommerce web site development techniques, it matters to insert as much relevant content in your site. <br /><br />Big retailers online revamp their sites in the hopes of attracting more customers through fascinating store design. Some would even employ 3D viewing of the product in order to enhance the customer buying experience. The best trick is to maintain a balance so that it's not just all about pictures, but useful information too.</p>